Since the company develops medicines from natural materials, including cannabis, the website was designed to reflect a clean and minimalist aesthetic. This approach not only aligns with the brand's commitment to natural ingredients but also creates a professional and trustworthy image.

A natural color palette of greens and blues was used to convey a sense of health, growth, and reliability. The design emphasizes simplicity and elegance, ensuring that the content is easy to navigate and visually appealing.

The target audience for the website includes potential investors and stakeholders, as the company aims to expand its reach and eventually go public. Therefore, the design also focuses on presenting key information clearly and professionally, building credibility and attracting investor interest.